Bajaj Finance Ltd. recorded a 27% year-on-year increase in loan volumes during the festive season, disbursing approximately 63 lakh consumer loans between September 22 and October 26, 2025.
The company acquired 23 lakh new customers during this period, with 52% being first-time borrowers from the formal financial system, marking significant progress in financial inclusion.
Chairman of Bajaj Finance Limited, Sanjiv Bajaj attributed the growth to recent GST reforms and personal income tax changes, which increased consumer purchasing power. The company observed a premiumization trend, with consumers upgrading to higher-quality products despite lower loan amounts—average ticket sizes decreased 6% due to reduced GST on items like televisions and air-conditioners.
Financing for TVs showed notable premiumization: 71% of financed televisions were 40 inches or larger, up from 67% the previous year. Bajaj Finance, India’s largest private non-bank lender, serves 110 million customers through digital platforms and 239,000 distribution points across 4,200 locations nationwide.
