Vitero Tiles, a prominent name in the Indian tile industry under Aparna Enterprises Ltd, has announced the onboarding of Bollywood star Janhvi Kapoor as its brand ambassador. This strategic move is part of the company’s broader vision to enhance brand visibility and establish itself as a leading player in the competitive tile market.
Mr. Ashwin Reddy, Managing Director of Aparna Enterprises Ltd, expressed enthusiasm over the collaboration, stating, “We are excited to welcome Janhvi Kapoor to the Vitero family. Her dynamic persona and eye for style perfectly complement our brand’s vision of redefining interiors with contemporary and high-quality tiles.” He highlighted Vitero’s substantial market presence in Southern India and the company’s recent expansion efforts, including a joint venture in Morbi, to strengthen its foothold in Northern, Western, and Eastern markets.
In Guwahati, Vitero Tiles is expected to make a significant impact, leveraging Kapoor’s widespread appeal. With this new partnership, the brand aims to resonate with modern consumers in Guwahati, offering innovative designs and superior quality tiles that align with contemporary tastes. Vitero’s commitment to excellence is set to further solidify its position in both retail and B2B segments across India.
