Seagram’s Royal Stag has launched the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – in Kolkata, positioning the platform as a hybrid innovation in India’s live entertainment ecosystem. Held at Aquatica Ground on February 21, the event marked the beginning of a four-city tour that merges Bollywood melodies, hip-hop beats, immersive art and live gaming into a single experiential format.
Designed around the brand’s ‘Living It Large’ philosophy, Season 4 reflects the growing convergence of music, gaming and youth culture. The Kolkata edition drew thousands, transforming the venue into an interactive playground with curated food zones, art installations and gaming experiences. The evening opened with a live gaming face-off led by Payal Dhare, followed by DJ Sahil Gulati’s set. Dino James energized the crowd with his rap performance, while rock band Fossils delivered a high-impact showcase. Armaan Malik headlined the night, closing with a soulful finale.
Following its Kolkata debut, Royal Stag BoomBox will expand to Vizag (March 7), Mumbai (March 21) and Mohali (March 28), underscoring the rising innovation in India’s experience-driven entertainment market.
