ITC’s Sunrise Spices Launches ‘Xipa Bisari’ Culinary Series Showcasing Assam’s Traditional Cuisine

ITC’s Sunrise Spices has launched “Xipa Bisari: A Back to Roots Series,” a 10-episode culinary documentary showcasing Assam’s traditional cuisine. The series premiered at the Chandmari Bihu Xonmilon pandal in Guwahati with Mr. Rahul Das, Chief of Assam’s Directorate of Cultural Affairs, in attendance.

Celebrated Assamese chef Atul Lahkar hosts the series, traveling through villages and markets across Assam to document forgotten recipes and cooking techniques. The program focuses on elderly women as custodians of culinary knowledge, highlighting their role in preserving food traditions through generations.

Supported by Assam’s Cultural Ministry, each episode features Chef Lahkar reinterpreting traditional dishes using Sunrise Spices’ authentic blends.

“‘Xipa Bisari’ is a heartfelt initiative that honors Assam’s food heritage, empowers local communities, and inspires the next generation to cherish their culinary roots,” said Piyush Mishra, Business Head of Spices at ITC Ltd. Chef Lahkar added, “This collaboration is a tribute to our elders, our stories, and the sustainable way of living embedded in Assamese culture.”

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