EZE Perfumes, a fast-growing Indian fragrance brand with a presence in domestic and international markets, has officially entered Northeast India with the launch of its new outlet at City Center Mall on G.S. Road, Guwahati. The expansion carries a special significance for the brand’s founder, Kanishka Jain, as it marks a return to her hometown.
Supported by over 75 years of expertise through the Sawai Fragrances group, EZE has established its footprint in countries such as the USA, UAE and Colombia. The Guwahati outlet now serves as the company’s first gateway into the Northeast region.
The brand continues to strengthen its position in India’s fragrance market through both retail and digital platforms. EZE products are available through its official website, as well as leading e-commerce platforms including Nykaa, Amazon, Flipkart and Myntra. The company also has a presence in more than 1,400 retail stores across the country.
Speaking at the launch, Founder Kanishka Jain said that bringing EZE to Assam was a deeply personal milestone. “We feel truly blessed to begin EZE’s Northeast journey right here in Guwahati, my hometown. Bringing the brand to Assam makes this milestone especially meaningful,” she said.
EZE manufactures, formulates and bottles its products in-house, offering long-lasting fragrances designed for modern consumers. The brand also emphasizes vegan and cruelty-free products, reflecting changing preferences in the beauty and personal care sector.
Assamese actress Nishita Goswami attended the launch as the chief guest and praised the brand’s fragrance collection. “I got the chance to try EZE Perfumes, and I absolutely loved the fragrances. They are refreshing, beautiful and have a distinct charm. I am delighted to be part of EZE’s launch in Guwahati,” she said.
With its debut in Guwahati, EZE Perfumes aims to connect with consumers across Northeast India while adding a meaningful chapter to its expansion story.
