ICICI Prudential Life Insurance’s upgraded ‘ICICI Life Partner Stack 2.0’ highlights the growing role of digital infrastructure and artificial intelligence in reshaping insurance distribution, customer onboarding and servicing.
The platform brings advisors and distribution partners into a more integrated digital ecosystem covering product discovery, quotations, onboarding and customer service. Its eQuote App uses an AI-based product recommender to identify products based on customer segments and life stages and enables personalised quotations. LIVA, an AI-enabled chatbot, provides advisors with access to product features and quotations.
Amish Banker, Chief Distribution Officer, ICICI Prudential Life Insurance, said, “Our advisors and distribution partners play an important role in helping customers understand and access life insurance solutions. ICICI Life Partner Stack 2.0 is aimed to give them digital and AI-enabled tools that make everyday operations simpler and customer friendly – from identifying suitable solutions and generating quotations to onboarding and servicing.”
The platform’s deeper integration with partner CRM systems and API services enables digital handling of customer service requests, group member details, claims and servicing requirements. Integrations with UIDAI, CERSAI, Vahan, GSTN, EPFO, CAS and Perfios can pre-fill up to 70% of application forms, reducing documentation requirements.
The company said its digital ecosystem now includes more than 200 partner-system integrations, with 99% of business applications received digitally. In Q1 FY2027, it recorded 27 million digital service interactions and 54% of savings policies were issued the same day.
The platform also supports ASBA and WhatsApp premium payments, alongside AI-enabled pre-issuance video verification for underwriting and fraud checks. ICICI Prudential Life reported a 99.3% claim settlement ratio in Q1 FY2027, with an average one-day turnaround for non-investigated individual death claims.
