Star Health Insurance, creative agency Talented and outdoor media partner Coral Media have launched a new out-of-home (OOH) campaign built around the message, “We’ve Got Your Back”. The campaign uses the reverse sides of billboards as a visual representation of the insurer’s promise to provide dependable support to customers. Each billboard execution features the campaign line alongside key Star Health proof points, including its network of more than 16,000 hospitals and over 1.6 crore claims settled. The campaign has been rolled out across Ahmedabad, Kolkata, Bengaluru, Chennai and Hyderabad, particularly at locations where the backs of billboards are clearly visible to passing traffic. According to Talented’s creative and brand strategy team, the concept connects the medium with the message, using the normally overlooked rear side of billboards to symbolise support that remains present even when unseen. Kotha Kartheek, Head–Brand & Digital at Star Health, said the campaign reflects the company’s track record of supporting customers through consistent action and seeks to turn that commitment into a visible reminder. The campaign combines an unconventional outdoor format with the insurer’s service credentials to reinforce its message of reliability and customer support.
Innovative Billboard Campaign Highlights Star Health’s Customer Support
