Johnson’s®️ Baby has announced the launch of its new Milk & Rice Range, introducing a skincare portfolio inspired by the nourishing benefits of milk proteins and rice bran protein for a baby’s delicate skin. Alongside the launch, the brand has rolled out its new ‘PoshanKaPehlaSparsh’ campaign, inspired by India’s traditional Annaprashan, or MukheBhaat, ceremony, reimagining the milestone as a ‘Food for Skin Ritual’ that extends nourishment from a baby’s first foods to everyday skincare.
The Johnson’s®️ Baby Milk & Rice Range includes Soap, Wash & Shampoo, Lotion, and Face & Body Cream enriched with milk proteins, rice bran protein, Vitamin E, glycerin and a multivitamin complex. According to the company, the products are clinically proven mild, pH balanced and hypoallergenic, while the Nourishing Milk & Rice Lotion and Face & Body Cream provide up to 24-hour moisturisation through lightweight, fast-absorbing formulations that help strengthen the skin’s natural moisture barrier.
Commenting on the launch, PeeyushUnikkat, Group Product Manager – Johnson’s®️ Baby, said the campaign celebrates the long-standing tradition of introducing milk and rice as a baby’s first foods while extending the concept of nourishment to skincare from Day 1, reinforcing the brand’s commitment to trusted baby care.
The campaign will be promoted across digital platforms and social media, supported by influencer collaborations nationwide to engage parents and amplify awareness of the new Johnson’s®️ Baby Milk & Rice Range and its message of care, nourishment and gentle skin protection.
