Toyota Kirloskar Motor (TKM) has kicked off its highly anticipated “Great 4X4 Expedition by Toyota” from Guwahati, initiating the fifth leg of its nationwide off-road extravaganza. This bold venture into Northeast India promises a fusion of thrill-seeking adventure and environmental stewardship, captivating enthusiasts in the picturesque PRP Valley and beyond.
Launched on March 8th and spanning until March 10th, 2024, this expedition signifies TKM’s dedication to fostering a vibrant 4X4 SUV community across the country. Enthusiasts will navigate the rugged terrain aboard iconic models like the Hilux, LC300, Fortuner, and Hyryder AWD, alongside fellow adventurers from various automotive brands.
The expedition’s route features challenging natural obstacles, including articulation, side inclines, and rocky beds, showcasing the prowess of these vehicles while prioritizing participant safety with meticulous planning and expert guidance.In line with TKM’s commitment to sustainability, participants will engage in a virtual tree planting initiative, contributing to environmental conservation efforts alongside the Sankalp Taru NGO.Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business at TKM, highlighted the expedition’s essence of camaraderie, adventure, and eco-consciousness, expressing gratitude to participants and reinforcing TKM’s dedication to inclusive, environmentally responsible endeavors.
