A 2021 study published in the Journal of Nutritional Science highlighted a critical prevalence of vitamin deficiencies across India, with Vitamin D deficiency (VDD) affecting an estimated 70% of the population and Vitamin B12 deficiency impacting around 53%. These deficiencies span across age groups and regions, presenting a nationwide health concern. In observance of World Vitamin D Day, Tata Tea Gold VitaCare, from Tata Consumer Products, has launched a campaign to raise awareness about Vitamin D deficiency and the need for convenient wellness solutions. Blending AI and Print by Innovative Acrylic Mirror Ad and AR Face Test.
Mr. Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, said, “With Tata Tea Gold VitaCare, we bring consumers a convenient way to consume a part of their daily vitamin intake in daily routine. We have been leveraging innovations to drive convenient & wellness options in tasty, everyday consumable beverages.”
This awareness-driven campaign also highlights the first-of-its-kind acrylic Mirror Insert in print media, along with a Digital AR Filter “Face Test,” to drive consumer engagement. These interactive elements aim to build awareness about vitamin D deficiency on the occasion of world vitamin D day.
