Navratna, the ayurvedic cool oil market leader from the house of Emami Ltd throws up a laughter challenge this summer as Kapil Sharma comes on board the brand along with his eccentric family members Kiku Sharda, Gaurav Gera and Sumona Chakravarti.
Navratna Oil releases a series of new TV ads and digital content featuring Kapil Sharma and his quirky companions for a refreshing comic relief. Together, they tackle the everyday chaos and challenges encountered by common man as they present Navratna Oil as “Thandak Ka Badshah, Raahat Ka Raja.” A two-minute champi (head massage) with Navratna Oil offers relief and relaxation leaving one “thandathanda cool cool”. Kapil Sharma, the comedian, actor, singer and anchor said on this occasion, “I am pleased to be associated with World’s No 1 Cool Oil Navratna. This summer, together we will make every Indian – ThandaThanda Cool Cool!”
Navratna, a rapidly growing brand in the cool oil category, holds a 67% market share in India and is available in over 48 lakh outlets and on major e-commerce platforms. “We are delighted to onboard Kapil Sharma and his quirky team for our brand Navratna Ayurvedic Oil,” stated Mr. Harsha V. Agarwal, Vice Chairman and Managing Director of Emami Limited, in response to this unusual endorsement relationship.
