MAGGI has consistently made efforts to promote positive behavioral change in managing plastic waste over the years. MAGGI has introduced a wheat flour-based edible fork to enhance the taste of their MAGGI Cuppa Noodles, reducing single-use plastic usage under their ‘Desh Ke Liye 2 Minute’ initiative. This World Environment Day, under the same initiative, MAGGI is sharing the story of a young Nestlé executive on how she gives 2-Min for the environment.
This initiative is not just aimed at educating consumers in the right way of disposing an empty MAGGI packet, but also highlighting that small steps taken every day by every person can go a long way in making a big difference. 2-Min is all it takes to make a choice that is environmentally responsible.
Through this initiative MAGGI seeks to harness the power of collective action and raise awareness about the importance of segregating plastic waste at its source. Talking about the digital film, Mr. Rajat Jain, Director, Foods Business, Nestlé India, said, “MAGGI® hopes to inspire everyone in the country to take small steps and give their 2-Min to the environment, which can have a meaningful impact at scale.”
