55% of Indians find mosquito bites and its annoying buzzing sound as a cause for their disturbed sleep. This insight was revealed in a recent pan-India survey report, titled ‘One Mosquito, Countless Threats’, by Goodknight, a leading household insecticide brand from Godrej Consumer Products Ltd (GCPL).
Commissioned by Goodknight, the survey was conducted by market research firm YouGov. The findings of the report highlight the critical impact of mosquitoes on sleep quality across the country. 49% of children experience sleep disruptions due to mosquito bites. West region leads with 61% adults citing mosquito bites and buzzing sound as the top cause of sleep disruption, followed by North (55%), South (53%) and East (50%).
Shilpa Suresh, Head of Marketing – Home Care, Godrej Consumer Products Limited (GCPL), says, “The survey findings highlight the significant impact mosquitoes have on our lives, particularly when it comes to sleep disruption. With more than half of population across the country reporting mosquito bites and buzzing sounds as one of the major causes of disturbed sleep, this issue goes beyond mere discomfort.” Goodknight, with its legacy of pioneering mosquito repellent solutions like the Flash vaporiser, incense sticks, and the Advanced Fast Card, remains steadfast in its commitment to safeguarding families from mosquito-borne diseases.
