As winter sets in, fish farmers in Assam often face reduced productivity due to colder temperatures affecting fish metabolism and nutrient absorption. To address these challenges, Godrej Agrovet Limited has launched a comprehensive winter strategy aimed at helping farmers maintain healthy fish stocks and boost production during the colder months.
Dhrubajyoti Bannerjee, CEO of the Aquafeed Business at Godrej Agrovet, explained, “By leveraging digital platforms and community-driven initiatives, we’re creating a comprehensive ecosystem that empowers farmers to navigate the most challenging seasonal constraints.”
The company’s Matsya Margadarshan digital campaign offers expert advice on winter fish farming through Instagram, WhatsApp, and Facebook. The Aqua Mitra series fosters community learning, while Godrej Aqua Insiders highlights sustainability, green practices, and women’s empowerment in aquaculture. In Morigaon, a significant market for aquaculture, the initiative is expected to drive positive change. Local farmers are eager to adopt digital tools and expert-recommended practices, anticipating improvements in both fish health and overall farm productivity. With these new strategies, they hope to navigate winter challenges and enhance their earnings through sustainable farming practices.
