From the warm glow of diyas to the aroma of festive treats, Diwali is a celebration of love, light, and togetherness that bridges hearts and traditions. Godrej L’affaire, the experiential owned media lifestyle platform by Godrej Industries Group (GIG), extends its heartfelt celebration of love and relationships with the continuation of their #CelebratingAcceptance campaign on Diwali.
The film aims to showcase the true meaning of acceptance and equality in relationships, by portraying the emotional journey of a same-sex couple. In a world where stereotypes and prejudices continue to persist, Godrej L’affaire seeks to challenge these biases through a compelling brand film. The story centres around young Shlok’s interaction with his neighbour Aunt, who helps with his understanding of love and family.
Sujit Patil (he/him), Chief Communications Officer, Corporate Brand and Communications, Godrej Industries Group, said, “Festivities in India are deeply entrenched in tradition. With this film Godrej L’Affaire aims to generate conversations around widening traditional norms. We hope to spark meaningful conversations around love that transcends norms.”This Diwali, join Godrej L’affaire in embracing a significant step towards fostering a society where love knows no bounds and where all relationships are cherished.
