Blue Star Limited has made a bold entry into the upcoming summer season with the launch of a comprehensive range of over 100 new models of room air conditioners. This unveiling includes both affordable and premium categories, catering to a diverse consumer base across India. The new lineup spans across inverter, fixed speed, and window ACs, strategically priced to appeal to various consumer segments. With increasing demand driven by rising disposable incomes among middle-class consumers, Blue Star aims to capture the attention of first-time buyers in Tier 2, 3, and 4 markets, as well as those looking to replace their existing ACs.
Among the standout features of the new range are the innovative ‘AI Pro’ algorithm for enhanced comfort, ‘Turbo Cool’ for rapid cooling, and ‘Convertible 6-in-1 cooling’ options. Additionally, advanced technologies like Nano BluProtect and Hydrophilic ‘Blue Fin’ coating ensure durability and efficient performance. The ACs also boast precision cooling technology, PM2.5 filters with activated carbon, and Smart Ready capabilities for future upgrades.
Managing Director B Thiagarajan highlighted Blue Star’s commitment to quality and innovation, emphasizing their ambition to achieve a 15% market share in the Room AC segment by FY26. The company’s recent investments in state-of-the-art manufacturing facilities and expanded distribution channels underscore their readiness to meet growing consumer demand. With a robust marketing campaign featuring brand ambassador Virat Kohli, Blue Star anticipates a strong performance in the upcoming season, banking on its decades-long expertise in the air conditioning industry.
