Assam witnessed a triumph of entrepreneurial spirit as ITC Ltd.’s Sunrise Pure Spices concluded its ‘Sunrise Agragamini’ show, spotlighting the achievements of women entrepreneurs in the region. Over three dynamic episodes aired on Pratidin, Assam’s premier channel, 15 remarkable women competed, with four emerging as victors in a riveting display of innovation and determination.
Launched in December 2023 in collaboration with Assam Startup Cell and AIIDC, the campaign aimed to empower and celebrate women entrepreneurs. The startup contest, a highlight of the initiative, showcased the ingenuity of budding entrepreneurs in Assam.Utkarsha Bora, Aditi Gohain Phukan, Ratimabha Adhyapak, and Sephalika Seal stood out with their entrepreneurial ventures, earning accolades from a distinguished panel of judges and securing cash prizes of up to INR 1 lakh each, courtesy of Sunrise Pure Spices.
Piyush Mishra, Business Head of Sunrise Pure Spices, lauded the winners for their inspiring journeys, emphasizing the campaign’s role in nurturing entrepreneurial talent among women in Assam. The grand finale, graced by esteemed panelists from various industries, underscored the depth of entrepreneurial potential in the region.The success stories of the 10 leading ‘Aagraminis’ are now immortalized on Sunrise Pure Spices’s YouTube channel, serving as a beacon of inspiration for women entrepreneurs across India and beyond.
